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Today’s challenges require more than just strategic thinking, they require us to think differently – OUTSIDE the Box.

 

Our success has much to do with our unconventional approach, always searching for a new perspective. We consistently challenge the “accepted" so we can get to places we have never been. When others see boundaries and limitations, we see opportunities for fresh and creative solutions.

What's OUTSIDE the Box for you?

Universal is a global, custom designer and manufacturer of semi- permanent and permanent merchandising displays and retail environment solutions. With over 50 years experience, Universal’s capabilities combine creative and engineered designs with full-service manufacturing and distribution facilities. Our process delivers well- tested, captivating solutions, which drive measurable results for iconic brands worldwide. We partner with our customers to design unique, innovative merchandising solutions that build brand awareness, attract shoppers’ attention and deliver winning results at retail.

FACTS.

 

FOUNDED

1962
 

OWNERSHIP

100% PRIVATELY OWNED
 

PEOPLE

300+ GLOBALLY
 

FACILITY LOCATIONS

LEWISVILLE, TX
FLOWER MOUND, TX
CHINA
MEXICO
TAIWAN
 

LANGUAGES SPOKEN

ENGLISH
SPANISH
MANDARIN
 

INDUSTRY AFFILIATIONS

POPAI (USA)
POPAI GREATER CHINA
PATH TO PURCHASE INSTITUTE
DFW MINORITY SUPPLIER DEVELOPMENT COUNCIL
GREATER DALLAS HISPANIC CHAMBER OF COMMERCE
 

SERVICES OFFERED

MERCHANDISING STRATEGY
RETAIL SOLUTION RECOMMENDATIONS
DESIGN
ENGINEERING
PROTOTYPING & TESTING
ACCOUNT MANAGEMENT
PROJECT MANAGEMENT
MANUFACTURING
QUALITY ASSURANCE
CUSTOMER SERVICE
LOGISTICS

MATERIALS & SUBSTRATES

ACRYLIC
FLAT PANEL WOOD
GRAPHICS
HIGH END WOOD FINISHING
INDUSTRIAL NICKEL
PLASTICS
POWDER COATING
SHEET METAL
STAINING/VARNISHING
STEEL WIRE
WOOD/MDF
VINYL
ZINC PLATING

 

APPROACH.

What's OUTSIDE the Box?
Strategically located facilities provide global production, warehousing, and distribution options for successful in-store execution.
We design with the end in mind from the beginning, considering materials, process, and implementation to ensure success at retail.
Our in-house designers create original concepts or refine existing ideas. We are not afraid to push “outside the box” to deliver creative solutions that exceed expectations.
The starting point is identifying the “nuggets” of opportunity for improvement in our customers’ merchandising strategies and market execution.
We ask each customer what success looks like for them and help to establish their merchandising strategy, plan and objectives.
We get out in the market to see what is actually happening. We study the retail landscape and identify opportunities for our customers.

What's OUTSIDE the Box?

The starting point is identifying the “nuggets” of opportunity for improvement in our customers’ merchandising strategies and market execution.

We ask each customer what success looks like for them and help to establish their merchandising strategy, plan and objectives.
We get out in the market to see what is actually happening. We study the retail landscape and identify opportunities for our customers.
Our in-house designers create original concepts or refine existing ideas. We are not afraid to push “outside the box” to deliver creative solutions that exceed expectations.
We design with the end in mind from the beginning, considering materials, process, and implementation to ensure success at retail.

Strategically located facilities provide global production, warehousing, and distribution options for successful in-store execution.

WORK.

  • Bear Archery Crossbow Display

  • Bear Archery Crossbow Display

  • Hershey Ice Cream Destination

  • Hershey Ice Cream Destination

  • Starbucks

  • Starbucks

  • Snack Factory Premium Wing

  • Snack Factory Premium Wing

  • Kickstart 4’ Endcap for Walmart

  • Kickstart 4’ Endcap for Walmart

  • Mix & Match Next Gen

  • Mix & Match Next Gen

  • Takis 2ft. FEM

  • Takis 2ft. FEM

  • Gatorade Pure Play 2x2

  • Gatorade Pure Play 2x2

  • Takis Intensity Dump Bin

  • Takis Intensity Dump Bin

  • Skinny Max Self-Facing Floorstand

  • Skinny Max Self-Facing Floorstand

  • Smartfood POP Display

  • Smartfood POP Display

  • Spytail Rum Rack

  • Spytail Rum Rack

 

PEOPLE.

  • HENRY LEE

    Director Of Logistics

    JASON ZUBRICK

    Engineer

    PRINCE HASNANI

    Engineer

    JORGE ASENCIO

    Senior Accountant

    KAREN WILLIAMS

    Accounts Payable

    TETYANA STOUT

    Billing And Collections

    HOLLY BIERNACKI

    Treasury Manager

    Jessica Guerra

    Director Of Human Resources

  • Caleb Geuns

    Account Executive

    Francisco De Jesus

    Jr. Project Manager

    Joe Arispe

    Model Shop

    Julio Arredondo

    Engineer

    Patrick Spears

    Director Of Engineering

    Cindy Hernandez

    Customer Care Associate

    Morgan Chang

    GM Assistant – Universal China

    Thang Vu

    Engineer

  • Mitchell Erickson

    Account Executive

    Tony Rodriquez

    Senior Designer

    Maria Zapata

    Customer Care Manager

    Bill McBride

    Account Executive

    Jim Kelly

    Vice President of Operations

    Adolph Norton

    Senior Director of Operations

    Mani Phiavong

    Account Manager

    Chris Lee

    Account Executive

  • Shawn Kerns

    Vice President

    Dale Johnson

    Project Manager

    Rosa Rodriguez

    Production Data Entry

    Brian Harned

    Production Artist

    Brian Ely

    Project Manager

    Syboney King

    3D Designer

    Francisco De Jesus

    President & CEO

    Wilson Chafin

    Senior Designer

  • Joe Battaglia

    Executive Vice President

    Luis Barbero

    Vice President

    Mary Najera

    Customer Care Associate

    Joey Avila

    3D Designer

    Nico Rich

    Creative Project Manager

HENRY LEE

Director Of Logistics

JASON ZUBRICK

Engineer

PRINCE HASNANI

Engineer

JORGE ASENCIO

Senior Accountant

KAREN WILLIAMS

Accounts Payable

TETYANA STOUT

Billing And Collections

HOLLY BIERNACKI

Treasury Manager

Jessica Guerra

Director Of Human Resources

Caleb Geuns

Account Executive

Francisco De Jesus

Jr. Project Manager

Joe Arispe

Model Shop

Julio Arredondo

Engineer

Patrick Spears

Director Of Engineering

Cindy Hernandez

Customer Care Associate

Morgan Chang

GM Assistant – Universal China

Thang Vu

Engineer

Mitchell Erickson

Account Executive

Tony Rodriquez

Senior Designer

Maria Zapata

Customer Care Manager

Bill McBride

Account Executive

Jim Kelly

Vice President of Operations

Adolph Norton

Senior Director of Operations

Mani Phiavong

Account Manager

Chris Lee

Account Executive

Shawn Kerns

Vice President

Dale Johnson

Project Manager

Rosa Rodriguez

Production Data Entry

Brian Harned

Production Artist

Brian Ely

Project Manager

Syboney King

3D Designer

Francisco De Jesus

President & CEO

Wilson Chafin

Senior Designer

Joe Battaglia

Executive Vice President

Luis Barbero

Vice President

Mary Najera

Customer Care Associate

Joey Avila

3D Designer

Nico Rich

Creative Project Manager

 

WE ARE GLOBAL.

 

GET IN TOUCH!

We’d love to hear from you. Please send us a message below and one of our awesome team members will get back to you.





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