The Spytail Rum Rack is a permanent merchandising solution that brings our client’s brand to life in store. This display provided the brand’s inaugural launch and the first permanent display in the US. Inspired by the voyages of the deep sea and Jules Verne’s classic tale – “20,000 Leagues Under the Sea”, the display is extremely powerful in its ability to visually connect with shoppers. The round, industrial nesting shelves provide an unobstructed view of the product and quick access for the impulse buyer.