Hershey Ice Cream Destination

Personifying the nostalgic ice cream sundae shops and modeling the candy toppings in a free-fall in larger-than-life perspective commanded shopper’s attention. It connected with their innovative ideas for using Hershey’s toppings in conjunction with frozen treats. Our call to action and close to the sale was a simple command to “Top it off!” which efficiently described exactly what the shopper could, and should, do with these two products.